A company analysis, also referred as a business analysis, entails a detailed evaluation of a company’s securities, gathering information with regards to the company’s profile, products, services as well as its profitability. A company analysis paper compiles the basic information about a company including its vision and mission statement, goals and also values. Remember, your company analysis should give a history of the company and the events that shaped the company. It should also highlight on the key procedures and processes necessary to achieve the company’s goals and objectives. The main purpose of writing a company analysis paper is to grasp the strategic direction of the company.
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- Identify the strategic goals of the company.
- Gather key financial information of the company and conduct a ratio analysis.
- Identify the unique attributes of the company in terms of its selling propositions.
Some of the techniques that you could use when conduct the company analysis include PESTEL,Porter’s five competitive forces, SWOT analysis, Heptalysis among others.
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